“Data-driven” is a bit of a marketing buzzword nowadays, but very few agencies truly connect analytics to action. Trafiki is in the minority that do.
Your customers speak through data; their needs, wants and expectations are hidden within how they interact with your site. That’s why our team of UX specialists will monitor your customer’s online behaviour, and then use this user research data to directly inform their strategy.
Remember, a stellar PPC and/or SEO campaign that generates targeted traffic means nothing if your site is not designed to convert your audience. What’s the point in getting found on search if the user clicks off after being frustrated by your checkout flow?
Most eCommerce agencies will simply offer to build your online presence without helping you capitalise on the traffic generated. By also addressing your user experience issues, we will help you create a site that actually motivates customers to make purchases.