Back in March around the peak of the coronavirus COVID-19 global crisis, e-commerce giants such as Amazon, Facebook and Google banned advertising masks due to a rise in false claims, misleading information and price gouging in efforts to prevent exploitative behaviour.
Ban now starting to lift
Facebook partially lifted its ban on advertising non-medical facemasks on 10th June, and Google has now followed suit, allowing a controlled reintroduction of mask advertising and e-commerce listings. Google Ads reps have been reaching out to advertisers to inform them that Google has developed a whitelist for accounts that are struggling with products and services related to the virus and are not part of the government. Private sector advertisers facing ad disapprovals can now request to be whitelisted to start a review process.
PPC agencies and advertisers have been warned that the whitelisting process may be long, due to the private sector whitelist process will only be reviewed once a month.