Getting the customer journey right is, in many cases, a proven way to bolster sales. In an e-commerce store, using the split test technique makes the testing of modifications and new concepts straightforward. Apart from different versions of page blocks and content, for instance, a client might receive an alternatively worded call to action text or new options, buttons, captions and colours.
Significantly, it is possible to try out any changes in a test environment before launching them live, thus avoiding mistakes with major design decisions. Then, after any changes have gone live, our software captures customer behaviour and page performance information to providing CRO insights. Naturally, we check for correct operation and suggest refinements and fine-tuning as and when appropriate.
In particular, when visiting a new online store, potential customers usually notice timely page performance, excellent functionality and delay-free checkout. We work to secure these critical qualities in your e-commerce operation.