The definitive guide to Google’s free shopping ads. Read more here.
maximum ROI
To power businesses in today’s digital marketing arena, Google Shopping is essential. At the core of your e-commerce operation and well configured, it enables you to push ahead of the competition and achieve significant returns.
But how can a time-pressed business get to grips with product classification and alignment, with keyword management and title optimisation too? If you seek maximum ROI and want to focus your time on core business activities then our specialists can help. Our team will develop a strategy fully tailored to your company’s goals through our paid and organic Google Shopping services.
Paid Shopping Campaigns
Trafiki E-commerce Marketing has extensive experience in creating and managing highly profitable Google Shopping campaigns for a range of clients, from local businesses looking to expand online, right the way through to large and established online retailers.
Our campaigns will serve ads to potential customers across Google and around the web by promoting your online and local inventory. We will work with you to devise a long-term Google Shopping strategy and will agree upon a target ROI to ensure your campaigns are profitable from month one. Campaigns will boost traffic to your website or local store, drive better-qualified leads and convert sales and revenue to meet and exceed your goals.
Organic Google Shopping
Otherwise known as ‘free Google product listings’ or ‘unpaid product results on surfaces across Google’. You must meet one of two criteria in order to qualify for Google’s free product listings:
- If your website uses structured data markup then your products will automatically show on surfaces across Google. You can, however, opt-out at any time.
- If you set up a Google Merchant Center account and submit a shopping feed. You can also opt-in to ‘local surfaces across Google’ if your store has a physical presence.
Start Your Online Strategy
We can assist you in getting your e-commerce website and products ready for free listings, through to setting up your Google Merchant Centre and creating your shopping feed. To leverage the best results in terms of high-quality traffic, leads and sales, we can also offer a product inventory optimisation service. This involves analysing your product attributes, such as your product titles and descriptions, then providing edited values that conform to Google’s best-practices and guarantee increased engagement.
Contact us today to request a Google Shopping audit, or to start planning your online retail marketing strategy.
End-to-end Solution Ensures Your Profits Are the Priority
Recent changes in search engine algorithms mean that the best results come from focussing not just on keywords, but also on themes, together with meaningful and relevant text content. In parallel, display advertising will boost brand awareness before potential customers even start searching, thanks to high coverage. With Google Shopping Ads to promote your products and services, qualified leads will visit your site because they want to discover more.
Our end-to-end solution ensures your profits are the priority.
With Trafiki, the expert team of pay-per-click (PPC) specialists will ensure that the Google Shopping service you receive includes:
Set-up and fine-tuning
Set-up and fine-tuning of your Merchant Centre and AdWords accounts. Using the Merchant Centre allows you to upload listings in bulk to boost accuracy, save time and target customer profiles with ease. Also, your site ranking benefits from up-to-date pricing and stock levels, thanks to daily validation
Configuration of your shopping data feed
Configuration of your shopping data feed to increase sales. Along with extensive keyword research, this level of automation is essential for success.
Product segmentation by category
Once configured correctly, there should be less need to delve into the minutiae of ad groups during campaigns.
Campaign tracking & reporting
Campaign tracking and granular reporting down to SKU and item level.
Ongoing bid optimisation
Ongoing bid optimisation to focus advertising budget on the most effective results and ensure maximum ROI.
Want success on Amazon? We help Amazon Sellers and Vendors harness the power of the Amazon platform for maximum ROAS.
Did you know that 44% of people start their online shopping journey with a Google search? Is your store optimised for your products?
Do your conversion rates need a boost? Talk to us on how we can increase the percentage of website visitors who complete a purchase
Abandoned carts causing you sleepless nights? Let us highlight and implement cart improvements to help you grow your revenue.
Are you shopping ads getting you the optimal return on ad spend? considering that 35% of Google product searches turn into transactions within 5 days you should be!
Using social media to build your brand or generate sales? Let us help with a strategy that makes sense and drives revenue.
We have an experienced development team and can build/improve stores in Shopify, Woocommerce, BigCommerce and Magento
Want success on Amazon? We help Amazon Sellers and Vendors harness the power of the Amazon platform for maximum ROAS. It’s time to Act on Amazon.
Did you know that 44% of people start their online shopping journey with a Google search? Is your store optimised for your products? It’s time to talk to us.
Do your conversion rates need a boost? Talk to us on how we can increase the percentage of website visitors who complete a purchase
Abandoned carts causing you sleepless nights? Let us highlight and implement cart improvements to help you grow your revenue.
Is your feed holding back your ecommerce? Let us help you optimise your feed for real performance and better visibility.
Are you shopping ads getting you the optimal return on ad spend ? considering that 35% of Google product searches turn into transactions within 5 days you should be!
Using social media to build your brand or generate sales ? Let us help with a strategy that makes sense and drives revenue.
We have an experienced development team and can build/improve stores in Shopify, Woocommerce, BigCommerce and Magento
At Trafiki Ecommerce Marketing, we run paid media campaigns across all major platforms including Google Ads (Google AdWords), Microsoft AdvertisingAds), Facebook Ads – including Instagram, Twitter Ads and LinkedIn Ads.
ecommerce website
audit
Is there something wrong with your site? Are you struggling to rank on search engines? You need professional help! Get in touch below to find out about Trafiki Ecommerce audits:
