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# Trafiki Ecommerce Marketing

Ecommerce Marketing

## Sitemaps

- [XML Sitemap](https://www.trafiki-ecommerce.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [The Ultimate Guide to Product Page UX](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/the-ultimate-guide-to-product-page-ux/) - This blog outlines the most important UX considerations when it comes to product page design. Contact Trafiki for an unrivalled eCommerce UX audit service.
- [The Ultimate Guide to Shopping Cart UX](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/the-ultimate-guide-to-shopping-cart-ux/) - 70% of online shopping carts are abandoned. By implementing just a few UX tips, you can significantly lower your cart abandonment rate! Find out more here.
- [The Ultimate Guide to Checkout UX](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/the-ultimate-guide-to-checkout-ux/) - The average cart abandonment rate is 70%. Poor checkout UX is hugely responsible for this. Increase conversions today with our checkout UX design guide!
- [How to Prepare Your eCommerce Store for Black Friday](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/how-to-prepare-your-ecommerce-strategy-for-black-friday/) - Are you prepared for Black Friday? Read our guide on how to prepare for the biggest sales event of the year and the best eCommerce strategies to use.
- [The Ultimate Guide to Amazon Pay-per-click (PPC) Advertising](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/amazon-ppc/) - 55% of all product searches now happen on Amazon, making Amazon PPC an essential part of any successful eCommerce strategy.
- [How UX and SEO Work Together](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/seo-vs-ux-design/) - Search engine algorithms have become increasingly user-centric, meaning UX now plays a massive role in SEO. Read our blog and find out how the two overlap.
- [Top 9 Advertising Channels for eCommerce: The Essential Guide](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/best-e-commerce-advertising-channels/) - The best eCommerce channels for generating sales and revenue for online retailers in 2023. Read our essential guide to find out the top 9 platforms and trends.
- [Why Your eCommerce Site Should Offer Free Delivery: London Encaustic](https://www.trafiki-ecommerce.com/marketing-case-studies/why-your-ecommerce-site-should-offer-free-delivery/) - Using our work with London Encaustic as an example, we demonstrate how and why offering free delivery could radically increase your conversions and sales.
- [How to Optimise the Location Targeting of Paid Search Ads](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/optimising-paid-search-ads-location/) - Master paid search ad placements with our cguide. Explore SERP strategies, geo-targeting, and e-commerce tactics for optimal visibility and conversions.
- [Our Guide to Progressive Web Apps (PWA) for eCommerce Stores](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/progressive-web-apps/) - Looking for a progressive web app agency? Check our guide to PWAs and how they could help you level up your eCommerce store.
- [How to Set Up to GA4 Through Google Tag Manager](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/setting-up-ga4-using-gtm/) - Check out our easy to follow guide on how to set up Google Analytics 4 (GA4) using Google Tag Manager (GTM).
- [A Guide to Google's Intrusive Interstitials](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/intrusive-interstitials/) - Interstitials are interactive overlays that appear over a page's main content. Overusing them, however, could damage your SEO and your overall ranking.
- [New PPC Strategy & UX Fixes Leads to Revenue Growth: Loop Generation](https://www.trafiki-ecommerce.com/marketing-case-studies/loop-generation-ppc-success/) - New-and-improved PPC campaigns combined with a series of UX fixes led to a 1908% increase in PPC revenue. Discover how we achieved these amazing returns!
- [The Impact of Voice Search on SEO](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/voice-search-seo/) - Looking for new ways to improve your SEO strategy? Look no further! Check out our top tips on how to optimise your website for voice search.
- [How to Improve the User Experience of Your Website](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/how-to-improve-user-experience-on-your-ecommerce-site/) - An eCommerce site with a quality user experience will convert. In turn, a good UX audit will help drive sales, revenue, and growth.
- [New PPC Strategy Sees Client Undergo Huge Growth During Lockdown: WaterRower](https://www.trafiki-ecommerce.com/marketing-case-studies/waterrower-ppc-revenue-soar-by-1522-percent/) - WaterRower benefits from a 301% increased conversion rate, 794% more sales and 1,522% more revenue over the period 15th March to 7th April 2020.
- [Record High PPC eCommerce Conversion Rate & Revenue: The Village Butcher](https://www.trafiki-ecommerce.com/marketing-case-studies/record-high-ppc-ecommerce-conversion-rate-and-revenue/) - The Village Butchers achieved a record high conversion rate and ROI from16th March to 16th April 2020, exceeding revenue over the previous period by 5,232%.
- [Inventive CRO & PPC Strategies Drive Sales and Revenue: COREZONE Sports](https://www.trafiki-ecommerce.com/marketing-case-studies/corezone-sports-high-growth-in-sales-and-revenue/) - With our help, COREZONE Sports experienced a high growth in sales and revenue over a 36-day period, with a supplementary +28% increase in Average-Order-Value.
- [Holistic PPC Strategy Leads to Huge Revenue Increase: London Encaustic](https://www.trafiki-ecommerce.com/marketing-case-studies/london-encaustic-increase-in-ppc-sales-revenue-and-roi/) - Bathtub and tile manufacturer London Encaustic sees PPC ROI increase by 34% and Return-On-Ad-Spend (ROAS) grow from £10,418 to £220,100 in just 6 months.
- [Our Guide to Bing Smart Shopping Campaigns & Client Success](https://www.trafiki-ecommerce.com/marketing-case-studies/bing-smart-shopping-new-ad-campaigns-for-e-commerce-success/) - Bing Ads (Microsoft Advertising) has launched its own version of Google's highly successful Smart Shopping campaigns. Learn how to make the most of it!
- [The Importance of a Quality eCommerce Website: London Encaustic](https://www.trafiki-ecommerce.com/marketing-case-studies/importance-quality-ecommerce-website-london-encaustic/) - This case study shows you why you need to invest in a high-quality eCommerce site if you want your online store to reach its full sales and revenue potential.
- [Implementing Image Extensions: London Encaustic & Bison Security Posts](https://www.trafiki-ecommerce.com/marketing-case-studies/google-ads-image-extensions-guide/) - Working at the cutting edge of advertising development, we decided to incorporate Google’s Image Extensions, into two of our client’s advertising strategies.
- [How to Advertise CBD Products on Google Ads: Love Hemp](https://www.trafiki-ecommerce.com/marketing-case-studies/how-to-advertise-cbd-products-on-google-ads-love-hemp/) - Whilst working with Love Hemp, we discovered how to advertise cannabidiol products on Google Ads. We generated £196,000 in revenue for them in 18 months!
- [Optimised PPC Campaigns Dramatically Increase ROAS: Childsplay Clothing](https://www.trafiki-ecommerce.com/marketing-case-studies/ppc-case-study-childsplay-clothing-revenue-growth/) - We helped grow this children's designer clothes retailer with a creative pay-per-click strategy that yielded a 290% year-on-year increase in PPC revenue!
- [The Definitive Guide to Google’s Free Shopping Ads](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/the-definitive-guide-to-googles-free-shopping-ads/) - We will walk you through everything you need to know about Google's free Shopping ads: What they are, how they work, and whether your business should use them.
- [Our Guide to Ad Targeting with LinkedIn Ads](https://www.trafiki-ecommerce.com/news/targeting-your-linkedin-ads/) - We've done all the hard work so you don't have to! We have combined our tried and tested LinkedIn Ads knowledge with LinkedIn's own best-practice guides.
- [Facebook Shops: an Essential Tool for Small Businesses](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/facebook-shops-an-essential-tool-for-small-businesses/) - Since Facebook launched Facebook Shop, it has become an essential tool for small businesses to grow on the platform. Read our blog to find out more.
- [Grow Your Business with Google Shopping Beta](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/grow-your-business-with-the-new-google-shopping-beta/) - Grow your business with Google Shopping beta. This blog explains why new customer acquisition should be at the forefront of your advertising strategy.
- [How to Advertise Banned Face Masks on Google Ads](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/how-you-can-advertise-banned-face-masks-on-google-ads/) - Through intelligent and creative strategies, it is possible to get whitelisted on Google selling face masks and PPE clothing. We will explain how.
- [Google Analytics 4: What Is It and How Will It Improve Your Online Business?](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/new-google-analytics-4-ga4-what-is-it-how-it-helps-business/) - Our blog will walk you through the latest version of Google Analytics: GA4. what has changed? How can it help your online business>
- [Google Ads: Managing Your Website and PPC Campaigns During COVID-19](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/google-ads-managing-your-website-and-ppc-campaigns-during-covid-19/) - Guidance and help in managing your website and Google Ads (AdWords) PPC advertising campaigns during the COVID-19 cpandemic.
- [Measuring Your Free Google Shopping Listings Performance](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/free-google-shopping-listings-performance/) - Find out how to measure and optimise your free Google Shopping listings performance in Google Merchant Center.
- [Changes to Google Ads Phrase Match and BMM Keywords in 2021](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/google-ads-phrase-bmm-keywords-changes-2021/) - Are you ready for the big change to Google Ads phrase match keywords and broad modified match keywords in 2021? Learn more about the changes.
- [Smart vs Manual Bidding Strategies for Clients](https://www.trafiki-ecommerce.com/marketing-case-studies/smart-vs-manual-bidding-strategies/) - We have conducted research into a range of bid strategies and found that manual bidding consistently produces the best results for clients. Read more here.
- [The Impact of Cryptocurrency on eCommerce](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/impact-of-cryptocurrency-on-e-commerce/) - Should the e-commerce world be preparing for the integration of cryptocurrency payments? Read about the digital revolution that could be on the horizon.
- [The Death of the Cookie: Everything You Need to Know](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/the-death-of-the-cookie-everything-you-need-to-know/) - With Google phasing-out third-party cookies, the fabric of the internet and how advertisers navigate it is set to be transformed. Find out how you can adapt.
- [Our SEO Guide to Creating a Backlink Strategy](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/backlink-strategy-for-2022/) - Building backlinks is essential to improving your search engine rankings. Read about the most effective, tried-and-tested link building strategies!
- [Key Changes to Google Partners Promotional Offers](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/key-changes-to-google-partners-promotional-offers/) - Learn about the new Google Partners programme, why it's important, and what key changes are being made to its promotional offers.
- [Why eCommerce Brands Should Use an SEO Audit Service](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/why-ecommerce-brands-should-use-an-seo-audit-service/) - Are you looking to grow your eCommerce store this year? Conducting an SEO audit is the first step to boosting your site's rankings and your online revenue.
- [Our SEO Guide to Keyword Research](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/seo-essentials-how-to-do-keyword-research/) - Keyword research and selection is crucial to improving your online visibility and growing your business. Treat this blog as a guide to help you to do so!
- [Trafiki Ecommerce Now SEMrush Agency Partners](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/trafiki-ecommerce-now-semrush-agency-partners/) - Trafiki has become a certified SEMrush Agency Partner. We use the platform to boost the organic rankings of our clients and this blog will explain how!
- [How to Fix a Low Conversion Rate with UI/UX Design](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/fix-low-conversion-rate-with-ui-ux-design/) - Is your wesite suffering from a low conversion rate? Using 4 examples, this blog will explain how and why UI/UX design could be the answer.
- [Trafiki Ecommerce Featured in Companies Digest](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/companies-digest-feature/) - Trafiki’s press release was featured in Companies Digest. The media outlet has let us talk about our redesigned website and the direction we are heading in.
- [The Benefits of Blogging for Small Businesses](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/the-benefits-of-blogging-for-small-businesses/) - Are you considering starting a blog? Find out why and how blogging could be crucial to improving your SEO performance and growing your online business.
- [Full-Funnel Marketing: How to Create a Marketing Funnel](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/full-funnel-marketing/) - Adopting a full-funnel marketing approach is essential to growing your online business. This blog will discuss how to do so and why it is so important.
- [What Is Average Order Value?](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/what-is-average-order-value/) - This blog discusses AOV (average order value) and its role as an eCommerce KPI. Discover how and why this metric is essential to the success of your business.
- [Why Is Knowing Your Target Audience Important?](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/the-importance-of-knowing-your-target-audience/) - Most companies do not truly know their audience or understand the value of this knowledge. Read our blog and discover the importance of knowing your audience.
- [The Importance of CLTV as a Digital Marketing Metric](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/cltv-meaning-and-importance/) - Customer lifetime value (CLTV) is one of the most important metrics for any business. Read our blog to find out what it is and how you can improve it!
- [Make Your Website Coronavirus Friendly](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/make-your-website-coronavirus-friendly/) - Sustaining growth during a pandemic is not easy. However, we have 3 ways you can improve your conversion rate during coronavirus. Read on to learn more.
- [January 2021 SEM and PPC News and Updates](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/sem-and-ppc-advertising-news-insights-updates-january-2021-edition/) - The very latest news, insights, and updates in the world of search engine marketing (SEM) and Pay-Per-Click (PPC) advertising - January 2021 edition.
- [February 2021 SEM and PPC News and Updates](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/sem-ppc-advertising-news-insights-updates-february-2021/) - The very latest news, features and updates in the world of Search Engine Marketing and Pay-Pay-Click (PPC) advertising. Find out what's new in February 2021.
- [March 2021 SEM and PPC News and Updates](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/march-2021-sem-ppc-news-updates/) - March 2021 SEM and PPC news: discover the latest updates on Google Analytics measurement, Google Ads mobile app, Bing DSAs and Instagram TV (IGTV) Ads.
- [April 2021 SEM and PPC News and Updates](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/sem-ppc-news-updates-april-2021/) - SEM and PPC news for April 2021. What’s happened: Google Analytics engagement measurement, Google Ads optimisation improvements, Facebook scheduling and more!
- [Google Ads: Image Extensions and SERP Revolutions](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/google-ads-image-extensions-and-serp-revolutions/) - Amongst a growing repertoire of ad extensions, Google’s development of image extensions revolutionises the visual layout of search engine results pages.
- [May 2021 SEM and PPC News and Updates](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/sem-ppc-news-updates-may-2021/) - SEM and PPC news for May 2021. What’s happened: Local ad expansion at Google Ads, Facebook Import for Microsoft, Global Idea Pins at Pinterest launched.
- [June 2021 SEM and PPC News and Updates](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/sem-ppc-news-updates-june-2021/) - SEM and PPC news for June 2021. What’s happened: Google Analytics engagement measurement, Google Ads optimisation improvements, Facebook scheduling and more!
- [September 2021 SEM and PPC News and Updates](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/september-2021-sem-ppc-news-updates/) - SEM and PPC news for September 2021. What’s happened: Facebook designs new business tools, Google launches a new budget report and more!
- [October 2021 SEM and PPC News and Updates](https://www.trafiki-ecommerce.com/news/october-2021-sem-ppc-news-updates/) - SEM and PPC news for October 2021. What’s happened: Amazon launches a new measurement solution, Google Ads updates its climate change policies and more!
- [November 2021 Google Ads News and Updates](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/november-2021-google-ads-news-and-updates/) - Google Ads news for November 2021. What’s happened: new mobile app features launched and product feeds scaled to more video campaign types!
- [November 2021 SEM and PPC News and Updates](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/november-2021-sem-and-ppc-news-and-updates/) - SEM and PPC news for November 2021. What’s happened: Amazon Ads expands “lookback windows”, resources added to Microsoft Advertising’s Learning Lab and more!
- [December 2021 SEM and PPC News and Updates](https://www.trafiki-ecommerce.com/news/december-2021-sem-and-ppc-news-and-updates/) - SEM and PPC news for December 2021. What’s happened: Facebook reveals audience targeting changes, Google ads introduce new features and more!

## Pages

- [Trafiki Ecommerce | Specialist Marketing Agency](https://www.trafiki-ecommerce.com/) - We are an eCommerce marketing agency that specialises in data-driven UI/UX, SEO, and PPC strategies. Start attracting and converting your ideal customers.
- [About Us](https://www.trafiki-ecommerce.com/about-us/) - We are a full service digital marketing agency that specialises in growing eCommerce businesses. Learn about our approach and the team that powers it.
- [SEO Services](https://www.trafiki-ecommerce.com/seo-services/) - We are an eCommerce agency that offers SEO services with proven results. Using highly targeted strategies, we attract and capture quality organic traffic.
- [UX Audit](https://www.trafiki-ecommerce.com/ux-audit/) - Our UX audit service will identify your site’s user experience issues and suggest data-informed solutions that will drive conversions and revenue.
- [UI UX Design Services](https://www.trafiki-ecommerce.com/ux-ui-services/) - We are an eCommerce agency that offers UI UX services with proven results. Boost customer satisfaction, conversion rate, and revenue with our design expertise.
- [SEO Audit Service](https://www.trafiki-ecommerce.com/seo-audit-service/) - We offer an eCommerce SEO audit designed to identify and resolve the issues that stunt the growth of online stores. Start generating high-quality traffic.
- [PPC Services](https://www.trafiki-ecommerce.com/ppc-services/) - We are an eCommerce agency that offers PPC services with proven results, growing brands through creative audience targeting and data-led PPC strategies.
- [PPC Audit](https://www.trafiki-ecommerce.com/ppc-audit/) - Through a careful breakdown of your PPC strategy, our audit service will identify your account’s inefficiencies and help re-build it to maximise your ROI.
- [Book a Call](https://www.trafiki-ecommerce.com/book-a-call/) - Book your discovery call today. We are an eCommerce marketing agency that specialises in connecting businesses to their target audience through data.
- [Marketing Knowledge Hub](https://www.trafiki-ecommerce.com/marketing-knowledge-hub/) - Written and curated by our team of eCommerce experts, our blog is packed with marketing tips, tricks and insights that can help you grow your business.
- [Case Studies](https://www.trafiki-ecommerce.com/case-studies/) - Through intelligent UI/UX, SEO, and PPC strategies, we have helped countless online businesses grow. Check out our case studies and see for yourself.
- [What We Do](https://www.trafiki-ecommerce.com/what-we-do/) - We offer three core services: SEO, PPC, and UI/UX design. In each case, we will typically provide you with an initial audit before offering an ongoing service.
- [Privacy Policy](https://www.trafiki-ecommerce.com/privacy-policy/) - What personal data we collect and why we collect it.
- [Advertise Face Masks On Google Ads](https://www.trafiki-ecommerce.com/advertise-face-masks-on-google-ads/) - Google Ads banned the advertisement of facemasks, but there are ways to avoid this ban and advertise face masks on Google. Get in touch to learn how.
- [Google Shopping](https://www.trafiki-ecommerce.com/google-shopping/) - Google shopping and campaign management. To power businesses in today’s digital marketing arena, Google Shopping is essential.
- [Social Media Ads](https://www.trafiki-ecommerce.com/social-media-ads/) - Through compelling content, careful account curation and selected paid advertising, it is possible to reach out widely and boost conversion rates.
- [Product Feed Optimisation](https://www.trafiki-ecommerce.com/product-feed-optimisation/) - Proper optimisation of the product feeds plays a pivotal role in channeling sales, enhancing performance and boosting profitability.
- [Shopping Cart Abandonment Optimisation](https://www.trafiki-ecommerce.com/shopping-cart-abandonment-optimisation/) - With years of experience Trafiki Ecommerce Marketing quickly identify and rectify causes of cart abandonment boosting your ROI.
- [Conversion Rate Optimisation](https://www.trafiki-ecommerce.com/conversion-rate-optimisation/) - Successful CRO involves a complete understanding of the customer journey and a streamlined funnel to encourage more conversions.
- [Amazon Shopping](https://www.trafiki-ecommerce.com/amazon-shopping/) - Ensure high conversion rates. For outstanding Amazon-only targeted content and outstanding ROI, contact our expert e-commerce team at Trafiki today.
- [Ecommerce SEO](https://www.trafiki-ecommerce.com/ecommerce-seo/) - Search performance is one of the essential channels in today’s digital marketplace. Work with us and stand the best chance of growing online.
- [LinkedIn Advertising Guide Free Download](https://www.trafiki-ecommerce.com/linkedin-advertising-guide-free-download/) - LinkedIn Advertising, all you need to know about how LinkedIn ads work
- [Ecommerce Creation](https://www.trafiki-ecommerce.com/ecommerce-creation/) - Trafiki Ecommerce Marketing will help you determine the best ecommerce solution for your business. Websites built for top conversion rates and maximum ROI.
- [Thank You](https://www.trafiki-ecommerce.com/thank-you/) - Thank you for contacting us. we will respond as soon as possible.
- [Display Advertising](https://www.trafiki-ecommerce.com/display-advertising/)

## Categories

- [Marketing Case Studies](https://www.trafiki-ecommerce.com/category/marketing-case-studies/)
- [Marketing Knowledge Hub](https://www.trafiki-ecommerce.com/category/marketing-knowledge-hub/)
- [News](https://www.trafiki-ecommerce.com/category/news/)

## Tags

- [Client Case Study](https://www.trafiki-ecommerce.com/tag/client-case-study/)
- [Marketing](https://www.trafiki-ecommerce.com/tag/marketing/)
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- [Google Analytics](https://www.trafiki-ecommerce.com/tag/google-analytics/)
- [SEO](https://www.trafiki-ecommerce.com/tag/seo/)
- [Voice Search](https://www.trafiki-ecommerce.com/tag/voice-search/)
- [E-commerce](https://www.trafiki-ecommerce.com/tag/e-commerce/)
- [Cryptocurrency](https://www.trafiki-ecommerce.com/tag/cryptocurrency/)
- [ecommerce](https://www.trafiki-ecommerce.com/tag/ecommerce/)
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