Publish Shareable Content
Content creation is the single most important strategy for accumulating backlinks; namely, writing content that deserves to be linked back to. We understand this is easier said than done, as writing unique, high-quality content takes time and skill. Examples of such content include guides to niche topics and industry commentary that is supported by original data conducted internally.
Get Mentions in “Best X” Lists
This one is particularly relevant to e-commerce brands. Consumers tend to research a product or service before they make a purchasing transaction, and so landing yourself on a “Best X” list on an authoritative site is very valuable. For instance, if you sell gym wear, getting on GQ’s “Best Gym Clothes” list would be great for your brand. Not only will it bring people directly to your site, but this endorsement will also help you earn other high-quality backlinks. This is because you will be more likely to appear on other sites’ lists.
Most brands cannot simply land themselves on such lists, and that is why outreaching for backlinks is so important. A simple Google search for terms like “Best X” or “Top X” will help you find relevant prospects. Select high-ranking blog pages and then prioritise them in order of ranking and domain authority (you can use Moz or several other free SEO tools to determine the DA score of a website). You may also want to factor in other variables such as their backlink profile.
Build Broken Links
This technique involves reaching out to a website with a broken outbound link and asking the owner to update it with a link to a page on your website. Broken links can happen when a product has been discontinued, pages have been renamed or moved around the site, and so on. The page you suggest in place of a broken link will have to be a good resource that is relevant and up to date.
To build broken links, you will need to find them in the first place. You can use free tools such as Ahrefs Backlink Checker and Dead Link Checker, which crawl through a website and identify broken links. Although this link building method is often considered to be old-fashioned, it is a great way to directly undercut your competition.