Measuring and optimising your free listing performance in Google Merchant Center: creating new custom reports and custom dashboards in GMC
We previously reported on Google’s generous ‘free listings’ programme several months ago. It’s likely that you’re already participating and your listings are appearing for free across Google Surfaces, including: the Shopping tab, Google Search, Google Images, Google Maps and Google Lens.
New reporting capabilities have recently been added in the Google Merchant Center UI so it may be beneficial for many businesses to start using the new features and include free listings in their marketing strategy.
How do I access free listing performance?
Head to your Google Merchant Center account and select the ‘Overview’ tab. Here you will see your feed diagnostics summary: how many of your products are active, expired, pending or disapproved in your Shopping Ads, Dynamic Remarketing and Free listings feeds. Scroll down to see an overview of your unpaid (free) product performance in the ‘Performance (unpaid)’ card.
Unpaid (free listings) click performance as viewed in the Merchant Center overview