Our Guide to Advertising Banned Face Masks on Google Ads
Back in March around the peak of the coronavirus COVID-19 global crisis, e-commerce giants such as Amazon, Facebook and Google banned advertising masks due to a rise in false claims, misleading information and price gouging in efforts to prevent exploitative behaviour.
Facebook partially lifted its ban on advertising non-medical face masks on 10th June, and Google has now followed suit, allowing a controlled reintroduction of mask advertising and e-commerce listings. Google Ads reps have been reaching out to advertisers to inform them that Google has developed a whitelist for accounts that are struggling with products and services related to the virus and are not part of the government. Private sector advertisers facing ad disapprovals can now request to be whitelisted to start a review process.
PPC agencies and advertisers have been warned that the whitelisting process may be long, due to the private sector whitelist process will only be reviewed once a month.
Get whitelisted with our help
If you were previously selling face masks before the COVID-19 pandemic, or are now seeking to sell masks for the first time, we can fast-track ad approval for Google Search and Shopping ad campaigns. We will get you in the best position to launch your face mask campaign by carrying out the following actions:
Whitelisting registration with Google
A full audit of your website, your products and your Shopping feed to ensure you are policy-compliant and unlikely to risk further disapprovals
Shopping feed optimisation following best practices to help you achieve the best possible results and increased ROI