Microsoft Advertising (Bing Ads): Static Headlines in DSAs, Automotive Ads Launch
Creative control with new static DSA headlines
Microsoft Advertising is currently allowing advertisers to use static headlines on their dynamic search ads thus enabling full creative control over DSAs. Microsoft claims they are ‘one of the most innovative, mind-expanding tools’ they can offer and they should be used ‘as part of any advertiser’s holistic strategy to drive incremental query coverage’. They can be used in all markets where DSAs are available and will enable matching landing pages to unique queries whilst also preserving advertiser’s creative control.
Launch of Automotive Ads
They also announced the open beta of a new product created by Microsoft Advertising. As feed-based product ads, automotive Ads display all the attributes of your product and then showcase them on SERP right rail/mainline and Bing image results page, attracting more volume. The ads also offer a richer UX and save time with automation (they use feeds with keyword-less campaigns).
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