If you have not yet added any Analytics code to your website, you will automatically be directed to the GA4 setup. Once there, you have the option to create a standalone GA4 account, or you can create a GA4 account with a Universal Analytics account simultaneously. This option may be preferred by website owners or agencies well versed with earlier web management option while still getting to grips with GA4’s new user interface and capabilities. Simpy select ‘Show advanced options’ to implement both properties.
Creating Google Analytics 4 and Universal Analytics properties
Are there any downsides to the latest version of Google Analytics?
Aside from possibly feeling overwhelmed by the new user-interface and metrics, other options and reporting features may take some time to get used to. Changes have also been made to how traffic is measured, reporting and how goals are tracked. Once you upgrade, you may need to reconfigure your reporting and setup some of your goals again.
Should I get rid of the older version?
As some features are still in beta, there may be some issues and bugs yet to be encountered and patched. We recommend that if you do upgrade, maintain your existing Google Analytics or Universal Analytics. You can then see which version works best for your business while upskilling yourself with GA4 knowledge. If you are adding new Analytics code to a site then consider opting into Universal Analytics, especially if you’re used to the previous version.
With many features yet to be rolled out, keeping your existing Analytics will help you reliably measure and report on your website and/or app in the meantime.
Will previous versions of Google Analytics and Universal Analytics be sunset?
Don’t worry, the expiration date won’t be looming anytime soon! There’s no definite sunset date, but we believe that GA and UA users will have around 5 years before their versions become obsolete. Sunsetting these versions would mean that a high percentage of Analytics users would be forced to change their entire tracking implementation and data model.
Need a bit more help?
If you would like further information or guidance on Google’s new GA4, or you need help to upgrade or implement this product, then please get in touch by completing our ‘contact us’ form below. A member of our team will be happy to help!