Google Ads: Mobile app updated
New insights and features added to the Google Ads mobile app
The Google Ads mobile app helps you stay connected to your campaigns on the move. To help users monitor performance and stay on top of holiday demand, Google has updated their mobile app with new insights and features; users can now view more explanations with performance insights, create campaigns directly in the mobile app and review Search trends.
Monitoring campaigns with improved performance insights
Performance insights make it easy to understand performance changes. If there is a significant change, performance insights give users a real-time notification, explain why the change occurred, and advise how to resolve the issue.
Google Ads is adding more explanations to performance insights to help users better understand performance fluctuations; users will now be able to see shifts in search interest, explanations based on changes to their bid and budget strategies, and more.
Keep up with consumer demand with Search trends
Google Ads has added Search trends to the mobile app to help users stay in the know with consumer demand on the go. For example, with Search trends, a grocery retailer looking to expand their customer reach can better understand rising trends for “cookie decorating kits” and act on these trends by creating new campaigns for these products.
Create campaigns on the go
Users can now easily create a Search campaign in the Google Ads mobile app: tap the “plus” button on the bottom right of the screen, select a campaign type and other settings.