Google: The importance of bolded text
Bolded text can improve a webpage’s SEO
Google’s John Mueller confirms that bolding important text in a paragraph allows Google to understand the content better, improving a webpage’s SEO.
During the recent Google Search Central SEO office hours, a question was asked about the benefits of using bolded text: “Is it purely a stylistic choice? Or can it also be utilised for SEO purposes?”.
Mueller’s response: Although Google can usually figure out what’s important on its own, bolded text heightens the importance of messages. However, the extent to which bolded text helps depends on the rest of the page’s content; bolding a large chunk of text would add little value, but bolding a few segments of text across an article can send stronger signals to Google.
Mueller concluded his answer to the question with the following definitive statement:
“So if you want to kind of like simplify it to one word answer, does bolding important points on a paragraph help the SEO, yet is does. It does help us to better understand that paragraphs or that page”.
» Read more here.