Microsoft Advertising (Bing Ads)
In-market Audience segments now available in new markets
Another wise move in their best efforts to compete with Google Ads: Microsoft Advertising in-market audiences are now available in open beta to the UK and all other European markets (except for Belgium). Select and apply your relevant in-market audiences to reach individuals ready to buy.
The open beta of customer match audiences has also been expanded, however this first-party data targeting audience is yet to be available in the EU, UK and China. Hopefully, the customer match open beta will be expanded to the UK in the next few months!
Last update – Microsoft has improved their capabilities with Google Import to in-market audiences, remarketing and custom combination lists from Google ads can seamlessly be imported. Customer match is set to be added to be importable soon.
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