Automatic recommendations, greater advertiser control and Customer Match addition
Automatic recommendations to optimise campaign performance
Acting upon feedback stating that implementing performance recommendations and reviews can be time-consuming, Google Ads has created the option to apply recommendations automatically. This will allow users to optimise campaigns more efficiently. Users will have the ability to choose from over 17 recommendations to apply automatically. It is an opt-in service that can be monitored in the ‘History’ tab so that users can keep track of the changes made to every campaign.. They have included the ability to op-out at any point.
» More further information here.
Dynamic exclusion list for advertisers announced
On April 15th, Google Ads announced the development of a new feature that allows advertisers greater control over their ads. The feature will prevent ads from running alongside content that does not align with their campaign. Advertisers will be able to choose their ads’ format, where their ads appear and the audience they want to reach. Advertisers will also be able to block certain websites, contents or topics from appearing alongside their ads uploading a dynamic exclusion list to their account. This development demonstrates Google Ads ongoing recognition of advertisers’ need to meet branding targets and adhere to company values.
» Find out more here.
Use Customer Match to engage with customers across campaigns
Customer Match uses the information your customers have provided to help advertisers build a stronger relationship with them. They recommend using Customer Match as part of a first-party data strategy to engage with customers across Search, Shopping, Discovery and Video campaigns. With the ability to get an instant match rate upon uploading a customer list, Google Ads recommends using Customer Match alongside acting upon your recommendations. This is because Customer Match lists deliver a 17% increase in traffic after they have been updated with recommendations.
» More information here.