Microsoft Advertising (Bing Ads): Microsoft Smart Shopping Launch, Extension of Similar Audiences to US markets, development of campaign importation technology and updates in reporting notifications
Launch of Similar Audiences in the US
Similar Audiences allows advertisers to reach more potential customers simply by looking for searchers with similar interests to those already on your remarketing lists. This new capability aims to reach customers who are ready to convert which, in turn, will enhance conversion rates and increase ROI. It is also thought that this update will save time by using your already existing remarketing lists.
Microsoft will ensure that your list is kept up to date and will also ensure that there is no overlap between your Similar Audiences and remarketing lists.
Import campaigns in new ways
Microsoft has made new updates to Google Import that aim to offer simplified, efficient ways to import campaigns from Google Ads to Microsoft advertising. They have promised to reduce complexities and have condensed the process into three stages: sign in, choose accounts and start import. Microsoft will then automatically optimise your import although there is the option for users to make their own customisations in the advanced suite.
Automatic sync will then only sync Google Ads changes if they are beneficial to your Microsoft campaign – this means that advertisers are able to take advantage of new features instantly.
» More information can be found here.