How to Conduct SEO Keyword Research
Keyword research is a long and complex process, but a necessary one to ensure your e-commerce site has a significant online presence. It will help you determine new keyword opportunities as well as how you could rank higher for keywords that you are already getting organic traffic from. This is done using SEO software such as SEMRush.
92.42% of keywords get 10 or fewer monthly searches, whilst only 0.01% of keywords get over 10,000 monthly searches. Thus, the need to make SEO-informed decisions about which search terms to target is paramount.
What Is Keyword Research?
Keywords can be defined simply as words or phrases that potential customers type into search engines when trying to find information about services and products. Put simply, therefore, keyword research is the process of finding the words or phrases that are relevant to your website or webpage. It is an essential part of any SEO audit service.
Why Is Keyword Research Important for eCommerce Brands?
Keyword research is important because it determines what already drives or will drive traffic to your e-commerce site. In turn, it helps businesses decide what kind of content they should be creating for their website, which products to advertise on social media, and how to effectively structure pages for SEO.
It is important to note, however, that not all keywords are made equal. Understanding where each keyword falls on a particular scale is essential for gaining insight into popular demand and buyer intent, and will allow you to make your site as relevant as possible. In particular, keywords with high search volumes but low competition are far more important to growing your business than those with fewer searches but higher competition.
When deciding on which keywords to target during your research and analysis, the three most important metrics you need to consider are:
- Search volume
- Keyword difficulty
- Keyword intent