The Most Important Considerations for Product Page UX
Your product page needs to provide a consistent user journey, facilitate a seamless payment process, and supply the customer with answers to every and any concern they may have. In order to do so, here are the most important aspects of your product page you need to consider:
Product Description & Layout
A product description needs to succinctly explain what the product is and, above all, how it can add value or solve a potential problem for the customer. You must, therefore, identify the unique benefits of your product and foreground them.
The most important elements of your product page need to appear above the fold (i.e. be visible without scrolling). Alongside any customisation options, the “add to checkout” button, stock/availability information, and the price, these product benefits should be high up on the page. They signal to your customer that you clearly understand their needs and desires.
Product benefits are the “hook” to grab a customer’s attention. If they need more in-depth information – such as the material and dimensions of the product – they can simply scroll down to find them.
Trafiki Tip: Content should be formatted in a way that is easily digestible throughout the product page. This includes easy-to-read fonts, bullets points, and graphics.