Great for branding and awareness. This is a highly visual and emotive channel, so you can select a relevant audience likely to resonate with your brand and build a connection through your media.
In the current homebound COVID-19 environment, more and more time is being spent on YouTube, making this an increasingly attractive and engaging platform to advertise your ecommerce business or brand. You can create videos that showcase the benefits of the products you’re selling and the USPs of shopping in your online store.
YouTube advertising can be relatively cheap, gaining you a large volume of video ad impressions and traffic to your site, but acquiring converting traffic can sometimes be challenging. If you want to succeed, be certain to demonstrate two core content marketing strategies:
- Make users aware of your products and ecommerce website.
- Why you/your products? Your video ads need to convince people that your offering is better than the competition’s.
You also have 6 ad formats are your disposal: Display ads, overlay ads (show up in the bottom 20% of other videos), skippable video ads (usually longer running times), non-skippable ads (shorter videos), bumper ads (very short more disruptive video ads) and sponsored cards (shoppable featured products in your video). Select an ad format that is most suitable for your target audience and campaign goal. Tip: shoppable cards are more direct-selling, so possibly show these to a warm audience already familiar with your brand and/or products.