Emphasise that You Are a Local Business
Now we have looked at what voice search is typically used on; we must look at what voice search is primarily being used for. According to a study by Chitika, voice searches are three times more likely to be related to a specific location than regular text searches. What does this mean for your SEO strategy?
In short, consistently emphasising that you are a local business throughout your meta description, title tags, and anchor text is key. Your copy should be full of local keywords, including references to your specific location as well as famous landmarks or institutions near your business. Equally, it is important to integrate “near me” into your copy where it sounds natural. This is because it is common for someone to ask something like: “Hey Siri, what are some good restaurants near me?”
Leverage Your Google My Business Listing
Since voice searches will frequently ask for details about your business – such as your address, contact number, and the category that your business falls into – making sure that your Google My Business Listing is both accurate and comprehensive is also an important part of your local SEO strategy.