Google Ads: Drive better performance with new features on the Insights page
Updates to Google Ads Insights page
The insights page helps users keep up with trends tailored to their businesses. To help drive superior performance, Google Ads have introduced several new features.
1) Demand forecasts (beta)
Previously, the Insights page provided users with search trends to help them understand consumer demand. With demand forecasts (beta), users will see forward-looking trends. Through a combination of machine learning technology with past seasonal search trends, demand forecasts can predict search interest personalised to businesses over the next six months.
2) Consumer interest insights (beta)
Consumer interest insights (beta) enable users to understand better how people find them on search by anonymising and aggregating the top-performing search query themes driving performance in campaigns.
3) Audience insights (beta)
Users can learn more about the interests of their customers with audience insights (beta), including which creative resonates the most.
4) Change history insights and auction insights (beta)
Change history insights and auction insights (beta) will also be visible on the Insights page, helping users understand how shifts in auction competition or changes they make in their account impact performance.
» Learn more here.