Amazon Ads: New Sponsored Display features introduced
Sponsored Display features launched to help brands reach audiences
During unBoxed 2021, Amazon Ads introduced a range of Sponsored Display features to help brands reach audiences on their shopping and entertainment journeys.
1) Re-engage shoppers with purchases remarketing
Customers like finding new products from brands they have engaged with previously. Amazon Ads has expanded Sponsored Display’s Custom-Built Audiences with purchases remarketing to help advertisers reach audiences based on past shopping activities and purchases on Amazon.
2) Connect with audiences using bid optimisations
Amazon Ads has expanded its bidding controls for sponsored Display ads to connect more efficiently with relative audiences; custom Bid Optimisations enable advertisers to reach relevant audiences further throughout their shopping journeys.
3) Maximise brand creative with dynamically Optimised Creative
Amazon Ads’ dynamically Optimised Creative uses machine learning algorithms to aid creatives that are most likely to fulfil advertisers needs; using inputs like placement, product, publisher.
» Learn more about Amazon Ads range of Sponsored Display features here.