Paid Media

Paid media is a form of digital advertising that involves paid ad inventory being broadcast across a multitude of media channels or publisher sites. Paid media includes PPC (pay-per-click) advertising such as Paid Search, Paid Shopping, Paid Display, Paid Video and Paid Social ads. At Trafiki Ecommerce Marketing, we run paid media campaigns across all major platforms including Google Ads (Google AdWords), Microsoft Advertising (formerly Bing Ads), Facebook Ads – including Instagram, Twitter Ads and LinkedIn Ads.  

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Paid Media on Search, Shopping, Display and Video Networks

These ads primarily run across Google and Bing, with search ads (text adverts) appearing on search engine results pages, display (including remarketing) ads and video ads displaying on the Google Display Network (GDN), YouTube, and the Microsoft Audience Network.

PPC platforms now prioritise AI and machine learning in efforts to deliver increasingly relevant and valuable ads to advertisers’ audiences. We deploy the latest bid strategies and keep in regular contact with our network of Google Ads and Microsoft Advertising to ensure that we’re kept at the forefront of the latest paid media updates.

Paid Media on Social Networks

Chief social platforms to run sponsored content on are Facebook, Instagram, Twitter, Pinterest and LinkedIn.

Each social network plays host to millions of users who may be receptive to your marketing efforts. Demographics and purpose of platform use can greatly vary between each social network so you’ll need to bear your target audience in mind, and the product or service you wish to promote, when constructing a social media strategy. Our team of experts is well versed in the benefits of each network so can advise you on your optimal campaign strategy.

The benefits of using these platforms include:

  • Fast and fully measurable results: traffic, conversions and sales can be instantaneous. All metrics can be tracked so advertisers can record an accurate cost-per-acquisition (CPA), cost-per-sale, ROI and return-on-ad-spend (ROAS).
  • Control: you have complete control over your ads. You can select the keywords you want to bid on, your desired ad creatives, and the audiences you wish to connect with.
  • Reach: you can expand your company’s brand reach to connect with known and unknown audiences, including your ideal target audience.  
  • Suitable for any budget: advertising budgets can start at very low, nominal values and scale up to uncapped spending.  
  • Gather market insights: analytics and reporting will help you assess the efficiency of your campaigns, and will help you to identify your target audiences and understand consumer behaviour. 

An Essential and Highly Cost-effective Element in Revenue Growth

Paid media advertising is an essential and highly cost-effective element in revenue growth and brand awareness for all types of online businesses. In an increasingly oversaturated digital landscape, it’s important that advertisers ensure their paid media ads stand out from the digital crowd and are as efficient and strategic as possible – we can help with that. If you are seeking successful paid media campaign strategy, implementation or management, contact our expert team at Trafiki today.

Ecommerce Marketing - Paid Media

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