In essence, our PPC audit is a systematic breakdown of your paid search and/or social strategy so that you can rebuild it better than ever. The actionable recommendations we provide should be the building blocks for a new-and-improved one.
Our PPC audit report will lay out plainly and succinctly how to rectify any issues with your current strategy. This will often involve explaining how to squeeze more traffic and sales out of the top-performing/high ROAS products on your shopping feed. Conversely, we will identify products that are struggling and figure out why they are not getting clicks and/or converting. Is it because of poor product descriptions? Pricing? Low-quality images?
Whether your accounts are being managed by yourself or an agency, your eCommerce PPC strategy will benefit from a fresh pair of eyes. Most ad accounts are pumping money into an inefficient campaign and, thus, overspending without even realising.