

Target Ready-to-buy Customers
We run paid media campaigns across all major platforms. This includes both paid social (Facebook, Instagram, Twitter, LinkedIn) and paid search ads (Google, Google Shopping, Microsoft, Amazon). Through intelligent audience targeting, we provide a modern approach to an established advertising model.
Why are my ads not getting many impressions?
If your ads are getting very few impressions, the problem probably lies in your keywords. You could be targeting a keyword with too little search volume or simply being outbid (and thus outranked) by a competitor.
Why are my ads getting impressions but no clicks?
Perhaps people are not clicking on your ads because your ad copy is not compelling enough. Equally, you may be targeting keywords that are too broad and, therefore, not tapping into the right audience. A low CTR generally indicates that users do not believe that the ad is relevant to their search.

Why Is Your PPC Not Working?

Why do I have a high CTR but a low conversion rate?
This suggests your ads are targeting the right people but your landing page is poorly designed and has not been optimised for conversions. The only way to fix this is by investing in UI & UX design. Equally, it could be because there is a disconnect between your landing page and your ad copy. Have you promised customers something different to what appears on your site?
Why do my products keep getting disapproved?
Products can be disapproved for a number of reasons, including missing product identifiers (GTINs/EAN numbers), image issues, and price mismatches. Once we have identified why they are being disapproved, we will work to get them live again and provide explicit instructions on how you can get all products approved from your end.
Our PPC Audit: Discover Your ROI Potential

Could you be getting a better return on your investment? If so, how? Through a comprehensive evaluation of the short- and long-term performance of your paid advertising strategy, these are the two central questions that our PPC audit services will aim to answer.
We will take a deep dive into your account structure, targeting, bidding strategies, and much more. This will help us identify the practices that are currently damaging your PPC performance. In turn, it will allow us to explain how you can fix them.
A PPC audit is not only for eCommerce businesses that are currently struggling with or experiencing a drop-off in impressions, clicks, and/or conversions. Even the most efficient PPC accounts will depreciate over time. Google is constantly announcing new ad features and policies. To maximise the performance of your PPC strategy, you must stay up-to-date.
Flexible PPC Strategies Informed by Data and People
Our PPC strategies aim to connect you to an audience with high-purchase intent. All the decisions we make in order to do so are informed by data.
The most crucial data comes once your PPC campaign is live. This first-party data will become increasingly revealing as more time passes and more data is gathered, helping to paint a clearer picture of the interests, intents, and demographics of your audience. This will continuously inform our bidding strategies, keyword selection, and what products we choose to incorporate into your Shopping feed.
Successful PPC strategies require collaboration, so we supplement this data-driven approach with a human-centric one. Your business ambitions are the centrepiece of our PPC efforts. What you want to advertise, who you want these ads to reach, and the size of your budget will dictate the campaign that we create.

A Breakdown of Our Pay-per-click Strategies


Our Success Stories
The Results Speak for Themselves…
Across all our PPC clients over the last 6 months, our campaigns have yielded the following results:
Av. Increase in
PPC Revenue
Av. Increase in
Conversions
Av. Increase in
CTR
Av. Increase in
Impressions
Frequently Asked Questions About Our eCommerce PPC Services


Schedule a PPC Consultation