Could you be getting a better return on your investment? If so, how? Through a comprehensive evaluation of the short- and long-term performance of your paid advertising strategy, these are the two central questions that our PPC audit services will aim to answer.
We will take a deep dive into your account structure, targeting, bidding strategies, and much more. This will help us identify the practices that are currently damaging your PPC performance. In turn, it will allow us to explain how you can fix them.
A PPC audit is not only for eCommerce businesses that are currently struggling with or experiencing a drop-off in impressions, clicks, and/or conversions. Even if your accounts are performing well, we can tell you how you could do even better.
For instance, Google is constantly announcing new ad features and policies. To maximise the performance of your PPC strategy, you must stay up-to-date. Even the most efficient PPC accounts will depreciate over time.