Could you be getting a better return on your investment? If so, how? Through a comprehensive evaluation of the short- and long-term performance of your paid advertising strategy, these are the two central questions that our PPC audit will aim to answer.
We will take a deep dive into your account structure, keywords, ad and landing page copy, shopping attributes, bidding strategies, and tracking. This will help us identify the practices that are currently damaging your PPC performance. In turn, it will allow us to explain how you can fix these issues.
A PPC audit is not only for eCommerce businesses that are currently struggling with or experiencing a drop off in impressions, clicks, and/or conversions. Even if your accounts are performing well, we can tell you how you could do even better.
PPC audits should be conducted routinely. Google, for instance, is constantly announcing new ad features and policies. To maximise the performance of your PPC strategy, you must stay up-to-date. Even the most efficient and well-organised PPC accounts will depreciate over time.