Our PPC strategies aim to connect you to an audience with high-purchase intent. All the decisions we make in order to do so are informed by data.
The most crucial data comes once your PPC campaign is live. This first-party data will become increasingly revealing as more time passes and more data is gathered, helping to paint a clearer picture of the interests, intents, and demographics of your audience. This will continuously inform our bidding strategies, keyword selection, and what products we choose to incorporate into your Shopping feed.
Successful PPC strategies require collaboration, so we supplement this data-driven approach with a human-centric one. Your business ambitions are the centrepiece of our PPC efforts. What you want to advertise, who you want these ads to reach, and the size of your budget will dictate the campaign that we create.