Privacy Policy
Our website address is: https://www.trafiki-ecommerce.com/
Our values on user privacy and data protection
- User privacy and data protection are human rights.
- We have a duty of care to our clients, suppliers, staff and stakeholders with their data.
- Data is a liability and should only be collected and processed when absolutely necessary
- We will never sell, rent or otherwise distribute or make public your personal information.
Overview
How we collect user personal information
We only collect personal data that you provide to us. This is data obtained through contact forms, comments, media uploads, cookies and third-party tools. It may include your name, business address, phone number, website address and emails.
Trafiki Ecommerce is designed for the use of UK and EU residents only. It complies with the following national and EU legislation with regards to the data protection of our clients, suppliers, partners and user privacy.
- Data Protection Act 2018 (DPA)
- Data Protection Bill 2017 (DPB)
- EU General Data Protection Regulations 2018 (GDPR)
You have the right to give and withdraw consent for data processing of your personal data. Contact details for withdrawing consent can be found below.
How we use personal data
We use your personal data to improve our services, contact you to discuss our services, gather analytics, and prevent fraud and other spam attacks. Specific uses of your data is explained in more detail below.
How we protect personal data
We use technical, administrative and physical controls to protect your data from cyber-attacks and other outside influences. We perform all necessary protection measures require by law, and retain your personal data whilst you have a relationship with us. How long we retain your data is detailed below.
All data breaches are reported to persons or authorities of interest within 72 hours of the breach.
Who we share your data with
We will not share your personal data with third-party or affiliate businesses unless requested. We use third-party tools that may access some aspects of your data, these tools are detailed below.
Detailed
How we collect and use your data
Comments
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Contact forms
We store your IP address and information that was submitted via forms on our website for 30 days. This is to help us troubleshoot potential issues and to help prevent cyber attacks. Your information is then permanently deleted from our server/database. Data collected by our contact forms include name, business address, phone number, website address and emails. If you would like us to remove your details at an earlier date please contact us here Get In Touch and request removal.
Cookies
If you leave a comment on our site you may opt into saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Analytics
This website uses Google Analytics to track user interaction. We use this information to determine the number of people using our website, to better understand how you find and use our website, your journey to and from our site and also how you travel through it. Google Analytics records data that does not identify you as an individual such as geographical location, your type of device, your type of internet browser, operating system and age group. Google Analytics is a third-party data processor.
Google Analytics uses cookies at the heart of its application, details of which can be found on https://support.google.com/analytics/answer/6004245. Disabling cookies on your internet browser or opting out of cookies will stop Google Analytics from tracking any part of your visit to any area of our website. Disabling cookies via our pop-up reminder may also prevent some areas of our website to operate in the way they are intended. The current default for data retention at Google is 26 months.
User Experience
Trafiki uses third-party tools to track user behaviour and assist in improving the user experience on our website. These third-party tools remove any personal or identifying information when in use to help us understand how users are interacting with our website. They cannot use or share your personal information and commit to protecting your information on our behalf.
Who we share your data with
Other than the third-party tools outlined above, we do not share your personal data with any third-party or affiliate business. Your data is only used in connection with the services you have requested.
The lawful bases for lawful processing
We can process your data under UK GDPR Article 6 under these circumstances:
- Consent – If you give us consent to process your data we are within our rights to do so
- Contract – If we process your data to fulfil the obligations of a contract between two or more parties
- Legal obligation – We may be legally obligated to process your data for compliance with regulations
- Vital interests – In order to protect a person’s life, health or security
- Public task – The performance of a public task
- Legitimate interests – If processing your data furthers legitimate business, including improving a product or service
For more information visit this page from ICO.
How we protect your data
How long do we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profiles. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights do you have over your data
If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Data breaches
Under UK GDPR regulations you have the right to be informed of any data breach that may lead to your personal data becoming compromised. We will report any unlawful data breach relevant to this website or the database of any of our third-party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been lost, stolen or accidentally destroyed.
Children
We do not knowingly collect data or market to children under the age of 18. By using Trafiki Ecommerce services you represent that you are at least 18 years old or you are the parent or guardian of such a minor and consent to a minor dependant’s use of the services. Any information collected from a child under the age of 18 will have their account deactivated and reasonable measures will be taken to have their data removed. If you become aware of data collected from children under 18, please contact support@trafiki.com.
Our contact information
If you are a resident of the United Kingdom the ‘data controller’ of your data processing is Trafiki Digital Marketing Limited. As a user of Trafiki Ecommerce you are within your rights to raise a complaint on your personal data usage or ask for your personal data to be accessed and removed, the data controller is contactable via the below address, phone number 0203 411 2680, or email support@trafiki.com.
Trafiki Digital Marketing Limited
Suite 11, Ideas House,
Station Estate, Eastwood Close,
London,
E18 1BY
Tel: 0203 411 2680
Updated on 24/08/2022
