Data Field Population
When looking to optimise a product feed and boost your campaign results, it is important to populate as many data fields as possible, with quality information in the primary elements. Placing each item into the most relevant category and selecting the best image for each item are critical considerations, too. Then again, getting the title right helps because search results sometimes display only the first 25, 50, or 64 characters. Consider the best structure, with the most important information first. Good grammar is of the essence and, naturally, we include SEO in product descriptions, so they rank higher in searches.