Surveys, Research & Comparison
When customers drop out of completing a purchase, abandoning their shopping cart or due to click through, it is usually worthwhile investigating why. To calculate the shopping cart abandonment rate, we take the total number of completed sales and divide it by the total number of transactions initiated from that page.
An important metric, the abandonment rate can alert us of poor user experience (UX) or a broken sales funnel, where the customer journey could perhaps do with improvement(s) or re-design. To determine the sticking point, we can look at analytics data and identify precisely where customers are dropping out. Additionally, surveys, research and comparisons to competing sites might provide further clues.
Years of Industry Experience
Fifteen years’ of industry experience in generating online leads. We help your business accomplish its goals. So, instead of poring over time-consuming configuration screens and trying to second-guess complex, mysterious search engine algorithms, we invite you to let us work with your organisation.
Diagnostic Testing
A-B testing allows us to solve checkout problems and improve page performance. Also known as split testingor bucket testing, we compare current page performance with a new version. Judiciously implemented variations in headlines, captions, style and colour, navigation buttons, social media sharing, testimonials, email sign-up or other elements can help to boost the proportion of successful sale transactions.
Common causes of cart abandonment include:
Complexity
Sometimes, online shoppers have a relatively short attention span. In contrast, straightforward checkout processes tend to improve uptake.
Lack of Trust
Caution and discomfort with providing credit card details might be problematic. In response, aim to build trust through excellent credentials, brand reputation and social media. Also, generous returns or cancellation policies help.
Pricing
Overpricing might mean visitors leave and shop around. If so, consider offering special discounts and coupon codes
Payment Methods
Offering customers a choice of popular means of payment will help; consider the target audience.
Technical Problems
Minimise issues by monitoring analytics, reviewing the checkout process regularly and ensuring transaction pages function optimally, without delays in loading.
Want success on Amazon? We help Amazon Sellers and Vendors harness the power of the Amazon platform for maximum ROAS.
Did you know that 44% of people start their online shopping journey with a Google search? Is your store optimised for your products?
Do your conversion rates need a boost? Talk to us on how we can increase the percentage of website visitors who complete a purchase
Abandoned carts causing you sleepless nights? Let us highlight and implement cart improvements to help you grow your revenue.
Are you shopping ads getting you the optimal return on ad spend? considering that 35% of Google product searches turn into transactions within 5 days you should be!
Using social media to build your brand or generate sales? Let us help with a strategy that makes sense and drives revenue.
We have an experienced development team and can build/improve stores in Shopify, Woocommerce, BigCommerce and Magento
Want success on Amazon? We help Amazon Sellers and Vendors harness the power of the Amazon platform for maximum ROAS. It’s time to Act on Amazon.
Did you know that 44% of people start their online shopping journey with a Google search? Is your store optimised for your products? It’s time to talk to us.
Do your conversion rates need a boost? Talk to us on how we can increase the percentage of website visitors who complete a purchase
Abandoned carts causing you sleepless nights? Let us highlight and implement cart improvements to help you grow your revenue.
Is your feed holding back your ecommerce? Let us help you optimise your feed for real performance and better visibility.
Are you shopping ads getting you the optimal return on ad spend ? considering that 35% of Google product searches turn into transactions within 5 days you should be!
Using social media to build your brand or generate sales ? Let us help with a strategy that makes sense and drives revenue.
We have an experienced development team and can build/improve stores in Shopify, Woocommerce, BigCommerce and Magento
At Trafiki Ecommerce Marketing, we run paid media campaigns across all major platforms including Google Ads (Google AdWords), Microsoft AdvertisingAds), Facebook Ads – including Instagram, Twitter Ads and LinkedIn Ads.
ecommerce website
audit
Is there something wrong with your site? Are you struggling to rank on search engines? You need professional help! Get in touch below to find out about Trafiki Ecommerce audits:
