You will have probably also heard of UI (user interface), as it is a term that often appears alongside UX. UI is concerned with how the site looks (the visual elements the user will interact with) and UX is concerned with how the site feels (the thoughts, feelings, and expectations of the user).
Given that your site’s interface is the medium through which your store is experienced, the two are intimately connected. Our UX audit, therefore, will naturally involve suggesting changes to UI elements. Good UI will make a website aesthetically pleasing, whilst good UX will make that interface easy and enjoyable to use.