UX Audit Service
The success of your online store does not solely depend on getting traffic to your site. Once users arrive at your site, you must then convert them. Providing a smooth user experience (UX) will help you do so. Our UX audit will identify your site’s usability issues and provide design solutions that will increase user engagement, conversions, and revenue.
Inside Your UX Audit
The link between UX and conversion rate is often overlooked, especially in the eCommerce world. In reality, providing users with an enjoyable and frictionless shopping experience will influence whether they make a purchase and return to do so repeatedly. A study by Forrester found that better UX design could lead to a 400% uplift in conversions. This is because good UX creates satisfied customers and satisfied customers make purchases. It’s as simple as that. Our audit report will cover all aspects of your site’s user experience, including:
Product Listing & Layout
The Checkout Process
Your UX Audit in More Detail
You will have probably also heard of UI (user interface), as it is a term that often appears alongside UX. UI is concerned with how the site looks (the visual elements the user will interact with) and UX is concerned with how the site feels (the thoughts, feelings, and expectations of the user).
Given that your site’s interface is the medium through which your store is experienced, the two are intimately connected. Our UX audit, therefore, will naturally involve suggesting changes to UI elements. Good UI will make a website aesthetically pleasing, whilst good UX will make that interface easy and enjoyable to use.
Fixing Your Performance Problems
The first step is to understand your website’s current usability through various UX research techniques. For example, by analysing screen recordings and continuous heatmaps from real users on your site. How far they scroll, what they hover over, and any other interaction will reveal something to us about your site.
We will also identify and analyse important pages that require in-depth investigation, including high-traffic pages (your homepage, category pages, best-selling product pages), as well as conversion-critical pages (your entire checkout funnel).
We will present our findings through clearly annotated screenshots that explain your usability problems, before providing conversion-focused solutions. We will use best-in-class examples across relevant eCommerce sites and the latest UX trends as points of reference.
We will create an effort-impact matrix to illustrate which changes your business must prioritise. This should directly inform your short-term and long-term strategy. It will detail low-effort, high-impact changes for quick wins, as well as the most impactful, high-effort changes you can make. We will also provide a corresponding timeline for the required fixes.
We will define KPIs that will allow you to measure your site’s improving performance in a strategic and meaningful way. Your metrics will be tailored to your business and focus on sales and revenue, as well as customer acquisition and retention.
You can then choose to opt into our ongoing UI & UX design services following an audit. We will keep our screen-recording software plugged into your site and all analytics programmes set up. Our experts can then supply you with monthly reports of suggested UX fixes and help you implement them.
01. Reach out to Us
Book a free 30-minute discovery call at a time that suits you to discuss a potential UX audit. This is also a chance for us to better understand your business goals and provide you with a quote.
02. User Experience Deep-dive
Our UX experts will evaluate your site’s usability issues and start problem-solving. We will install our research tools onto your website for around 30 days to gather data around real-life user behaviour.
03. Receive Your UX Audit
Within 7 days, you will receive your in-depth report. We will highlight where your site is letting you down and provide actionable guidance tailored to your business. This will be the blueprint to growing your business.
We will then offer you a follow-up call with our UX experts to talk through our insights and recommendations. This is an opportunity to ask any further questions you may have and tap into our expertise.
Frequently Asked Questions About Our UX Audit Services
Schedule a UX Consultation