eCommerce UI/UX Design Services

Successful eCommerce stores account for the wants, needs, and expectations of their customers. That is why user data informs every UI/UX design decision we make. It is what allows us to create intuitive design solutions that are utterly tailored to converting your audience.

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Elevate Your Online Store

When it comes to eCommerce, all customer interactions are mediated through your website. This means that your customers’ perception of and experience on your site play a massive role in their decision to make a purchase. Choosing to neglect UI (user interface) and UX (user experience) design will directly impact your conversion rate, sales, and overall brand reputation.

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Start with a UX Audit

UI & UX: The Dynamic Duo

UX Experts

UI and UX design are two distinct but interconnected practices. UX design focuses on creating a smooth user journey, whilst UI design focuses on the actual visual elements that the customer will interact with. The goal is to strike a balance between aesthetics and usability; the look and the feel of your site.

This solution is often simplicity:

  • An unfussy homepage
  • Well-structured category pages
  • Straightforward product pages
  • A slick checkout flow

Many of the clients that come to us share similar problems without realising that investing in UI/UX is the answer. For every problem that your website encounters, there is typically a corresponding user experience problem that is causing it.

My site’s cart abandonment rate is high / There is no guest checkout option

Many sales are lost after an item has been added to your shopping cart; in fact, roughly 7 out of 10 customers will not complete their transaction. Whilst this is not always down to your UI or UX, it often is. For instance, Invesp found that 14% of online shoppers abandon their cart because there is no guest checkout option. This is what makes UI/UX such a crucial part of shopping cart optimisation.

Customers keep bouncing from my website / The page took too long to load

The longer it takes for your site to load, the higher its bounce rate will be. If your site takes 1-3 seconds to load, the bounce rate probability is only 32%. When you add just one more second to that, it soars up to 90%. Thus, keeping below this critical point in people’s attention spans is essential for user engagement. Not to mention that page speed is also an SEO ranking factor.

Ecommerce Pain Points

Why Is Your Site Not Performing Well?

Ecommerce Pain Points

My site’s conversion rate is low / I can’t find what I’m looking for

Every online customer interaction will not result in a purchase. However, if your SEO and/or PPC campaigns are bringing targeted traffic to your site, poor UI/UX is probably to blame for a low conversion rate. Faulty product filtering or an on-site search function that produces irrelevant results may be preventing your customers from finding the right item on your site.

My customer retention rate is poor / The site was frustrating to use, I won’t be returning

When your website offers an effortlessly enjoyable experience, the positive emotional response generated will help to build consumer trust and brand loyalty. This equals repeat business. Customer retention is key to the success of your eCommerce store, especially because, on average, return customers spend 300% more than first-time customers.

Understanding Your Users Through Data

UX Experts

Before we can begin fixing your sites usability problems, we must first identify them. UI/UX design must be grounded in user research data i.e. insight that reveals what engages and frustrates your users.

This data collection and analysis stage will allow us to formulate elegant design solutions truly tailored to converting your target audience. Many websites look great but have not taken this crucial step, leading to bad design decisions that are not conversion-focused.

Our UX audit will reveal exactly where your users are having problems. We will monitor their online behaviour through industry-leading screen recording technology, whilst using analytics programmes to identify pages of significance and spot weaknesses in your conversion funnel.

Our job is to uncover any UX issues that could be damaging your conversion rate and provide actionable recommendations that remedy them.

Start with a UX Audit

Our eCommerce UX Audit Process


The first step is to understand your website’s current usability by analysing screen recordings and continuous heatmaps from real users on your site. How far they scroll, what they look at, and any other interaction will reveal something to us. This is how we will pinpoint the UX problems that are affecting your site’s functionality and accessibility.

We will identify and analyse important pages that require in-depth investigation. This includes high traffic pages (your homepage, category pages, and best-selling product pages), as well as conversion-critical pages (your entire checkout funnel).

We will present our findings through clearly annotated screenshots that explain your usability problems, before providing conversion-focused solutions. These UX recommendations will use best-in-class examples across relevant eCommerce sites and the latest UX research trends as points of reference. We will show you how to adapt your site to your audience.

We will create an effort-impact matrix to illustrate which changes your business must prioritise. This should directly inform your short-term and long-term UX strategy. It will detail low-effort, high-impact changes for quick wins, as well as the most impactful, high-effort changes you can make. We will also provide a corresponding timeline for the required fixes.

We will define KPIs that allow you to measure your site’s improving performance in a strategic and meaningful way. Your metrics will be tailored to your business and focus on sales and revenue, as well as customer acquisition and retention. Without clearly defined KPIs, you would be unable to see the true impact of the UX fixes.


The Results Speak for Themselves…

2 months after the implementation of our suggested UX fixes, our clients have seen the following improvements:


Av. Increase in Conversion Rate


Av. Increase in Average Session Duration


Av. Decrease in Bounce Rate


Av. Decrease in Cart Abandonment Rate

Frequently Asked Question About eCommerce UI/UX


Well-executed SEO and PPC strategies will bring high-quality traffic to your eCommerce site, but investing in UI/UX will help you convert and retain that traffic.  That is why UI/UX is central to conversion rate optimisation. A report by Forrester revealed that every $1 invested in UX brings $100 in return (ROI = 9,900%). Despite this, many eCommerce brands continue to underestimate the business value of UI/UX. Invest in our eCommerce UX audit today and gain a competitive edge.

Google’s Search Algorithm is becoming increasingly user-centric. User experience factors, such as page speed and mobile-friendliness, now directly impact SEO performance. Therefore, a responsive, easy-to-use (desktop and mobile) site will both increase your conversion rate and improve your rankings. Given that Google continues to strive to provide the best user experience possible, this connection between UX and SEO looks like it will only strengthen.

First impressions matter. 38% of users will stop engaging with a website if the design or layout is unappealing. An intuitive interface with an elegant presentation will immediately engage potential customers once they click on your site. Good UI/UX will then seamlessly guide users through their journey to finding and buying a product. Your product page, shopping cart, and checkout flow must all work in harmony to create a distraction-free path to purchase. If required, we can also help you decide which eCommerce store is best for your business.

Good UX simply means that your customers are satisfied with what you are offering. The aim is to make their experience as easy and distraction-free as possible. Factors that contribute to a slick and enjoyable path to purchase include:

  • Simple website navigation
  • A shopping cart that is easy to edit
  • Personalised product recommendations
  • A simple, unfussy checkout flow
A site with good UI design is visually compelling and uses interactive elements that are easy for the user to access and understand. Factors that contribute to an engaging and easy-to-use interface include:

  • Straightforward input controls
  • Effective containers (accordion sections)
  • Simple navigational elements (buttons, switches, menus)
  • Helpful but non-disruptive informational components (notification pop-ups, progress bars, tooltips)
Statista found that mobile commerce accounts for 60% of all retail online sales. In order to tap into the growing number of users using their mobile devices for online shopping, you must improve your mobile UI/UX. If your website does not look and feel great on mobile, customers will simply click off and look elsewhere. Specific considerations include:

  • Finger-friendly design (are touch targets appropriately sized?)
  • Content formatting and length (is there too much content to scroll through on your product pages?)
  • Mobile loading speed

Inside Your eCommerce UX Audit

Whether you know it or not, your site has usability issues that are creating a barrier between your business and many more conversions. Our UX audit can lift this barrier. Following a surgical analysis of your website, our team of UX specialists will identify usability problems and create conversion-focused solutions that address them. You will receive an in-depth report that covers all aspects of your site’s user experience, including:

On-site Search
Product Feeds
The Checkout Process
The Checkout Process

Website Navigation

On-site Search

Product Feeds

The Checkout Process

Mobile UX

55% of websites are currently not conducting user testing. Our UX audit is your chance to STAND OUT from the crowd.

Schedule a UI/UX Discovery Call

Our Other Services

SEO Audits

Building a strong online presence will always matter. Our SEO and content strategies will be tailored to your industry and specially designed to grow your brand. The results? Increased traffic, quality leads, and higher conversion rates. A website with high organic traffic is the gift that keeps on giving.

PPC Audits

We run paid media campaigns across all major platforms, including Google Ads, Amazon Ads, and Facebook Ads. Using creative insight and intelligent PPC strategies, our campaigns will drive targeted traffic directly to your website. In other words, ready-to-buy customers will be brought straight to your doorstep.