eCommerce UI & UX Design Services
Struggling to increase your eCommerce site’s conversion rate? You need to start accounting for the wants, needs, and expectations of your audience. To do so, you must provide a seamless user experience (UX) and an intuitive user interface (UI). The result will be a dramatic uplift in the number of visitors you turn into buying customers.
Elevate Your Online Store
When it comes to eCommerce, all customer interactions are mediated through your website. This means that your customers’ perception of and experience on your site ultimately dictate whether they make a purchase or not. In turn, choosing to neglect UI/UX design – by simply relying on a “functional” site to convert your traffic – will directly impact your conversion rate, sales, and overall brand reputation.
UI & UX: The Dynamic Duo
UI and UX design are two distinct but interconnected practices. UX design focuses on creating a smooth user journey, whilst UI design focuses on the actual visual elements that the user will interact with. The goal is to strike a balance between aesthetics and usability; the look and the feel of your site. If you can do so, customers will reward you with purchases. This solution is often simplicity:
- An unfussy homepage
- Well-structured category pages
- Straightforward product pages
- A slick checkout flow
Many of the clients that come to us share similar problems without realising that investing in UI/UX is the answer. For every problem that your website encounters, there is typically a corresponding user experience problem that is causing it.
My site’s cart abandonment rate is high / There is no guest checkout option
Many sales are lost after an item has been added to your shopping cart; in fact, roughly 7 out of 10 customers will not complete their transaction. Whilst this is not always down to your UI or UX, it often is. For instance, Invesp found that 14% of online shoppers abandon their cart because there is no guest checkout option. This is what makes UI/UX such a crucial part of shopping cart optimisation.
Customers keep bouncing from my website / The page took too long to load
The longer it takes for your site to load, the higher its bounce rate will be. If your site takes 1-3 seconds to load, the bounce rate probability is only 32%. When you add just one more second to that, it soars up to 90%. Thus, keeping below this critical point in people’s attention spans is essential for user engagement. Not to mention that page speed is also an SEO ranking factor.
Why Is Your Site Not Performing Well?
My site’s conversion rate is low / I can’t find what I’m looking for
Every online customer interaction will not result in a purchase. However, if your SEO and/or PPC campaigns are bringing targeted traffic to your site, poor UI/UX is probably to blame for a low conversion rate. Faulty product filtering or an on-site search function that produces irrelevant results may be preventing your customers from finding the right item on your site.
My customer retention rate is poor / The site was frustrating to use, I won’t be returning
When your website offers an effortlessly enjoyable experience, the positive emotional response generated will help to build consumer trust and brand loyalty. This equals repeat business. Customer retention is key to the success of your eCommerce store, especially because, on average, return customers spend 300% more than first-time customers.
Understanding Your Users Through Data
Our UX audit service will help you understand exactly why your site is not performing well. Your audit report will highlight the usability problems that are stifling your conversion rate and, more importantly, provide you with actionable recommendations to remedy these issues. All of our design solutions will be informed by UX research. In turn, they will not simply look good, but they will directly solve customer pain points.
Sites are not static entities and online consumer behaviour is ever-evolving, so you need to constantly monitor performance for the best results. That’s why, following an initial audit, we also offer ongoing UI/UX design services to ensure that your site continues to delight and, therefore, convert. As well as flagging any new issues that appear, we will provide you with monthly performance reports and a continuous stream of suggested fixes.
A Breakdown of Our UI & UX Services
The Results Speak for Themselves…
2 months after the implementation of our suggested UX fixes, our clients have seen the following improvements:
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Cart Abandonment Rate
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Average Session Duration
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Frequently Asked Questions About Our UI & UX Design Services
Schedule a UI/UX Consultation