eCommerce UI/UX Design Services
Successful eCommerce stores account for the wants, needs, and expectations of their customers. That is why user data informs every UI/UX design decision we make. It is what allows us to create intuitive design solutions that are utterly tailored to converting your audience.



Elevate Your Online Store
When it comes to eCommerce, all customer interactions are mediated through your website. This means that your customers’ perception of and experience on your site play a massive role in their decision to make a purchase. Choosing to neglect UI (user interface) and UX (user experience) design will directly impact your conversion rate, sales, and overall brand reputation.
UI & UX: The Dynamic Duo

UI and UX design are two distinct but interconnected practices. UX design focuses on creating a smooth user journey, whilst UI design focuses on the actual visual elements that the customer will interact with. The goal is to strike a balance between aesthetics and usability; the look and the feel of your site.
This solution is often simplicity:
- An unfussy homepage
- Well-structured category pages
- Straightforward product pages
- A slick checkout flow
Many of the clients that come to us share similar problems without realising that investing in UI/UX is the answer. For every problem that your website encounters, there is typically a corresponding user experience problem that is causing it.
My site’s cart abandonment rate is high / There is no guest checkout option
Many sales are lost after an item has been added to your shopping cart; in fact, roughly 7 out of 10 customers will not complete their transaction. Whilst this is not always down to your UI or UX, it often is. For instance, Invesp found that 14% of online shoppers abandon their cart because there is no guest checkout option. This is what makes UI/UX such a crucial part of shopping cart optimisation.
Customers keep bouncing from my website / The page took too long to load
The longer it takes for your site to load, the higher its bounce rate will be. If your site takes 1-3 seconds to load, the bounce rate probability is only 32%. When you add just one more second to that, it soars up to 90%. Thus, keeping below this critical point in people’s attention spans is essential for user engagement. Not to mention that page speed is also an SEO ranking factor.

Why Is Your Site Not Performing Well?

My site’s conversion rate is low / I can’t find what I’m looking for
Every online customer interaction will not result in a purchase. However, if your SEO and/or PPC campaigns are bringing targeted traffic to your site, poor UI/UX is probably to blame for a low conversion rate. Faulty product filtering or an on-site search function that produces irrelevant results may be preventing your customers from finding the right item on your site.
My customer retention rate is poor / The site was frustrating to use, I won’t be returning
When your website offers an effortlessly enjoyable experience, the positive emotional response generated will help to build consumer trust and brand loyalty. This equals repeat business. Customer retention is key to the success of your eCommerce store, especially because, on average, return customers spend 300% more than first-time customers.
Understanding Your Users Through Data

Before we can begin fixing your sites usability problems, we must first identify them. UI/UX design must be grounded in user research data i.e. insight that reveals what engages and frustrates your users.
This data collection and analysis stage will allow us to formulate elegant design solutions truly tailored to converting your target audience. Many websites look great but have not taken this crucial step, leading to bad design decisions that are not conversion-focused.
Our UX audit will reveal exactly where your users are having problems. We will monitor their online behaviour through industry-leading screen recording technology, whilst using analytics programmes to identify pages of significance and spot weaknesses in your conversion funnel.
Our job is to uncover any UX issues that could be damaging your conversion rate and provide actionable recommendations that remedy them.
Our eCommerce UX Audit Process


The Results Speak for Themselves…
2 months after the implementation of our suggested UX fixes, our clients have seen the following improvements:
Av. Increase in Conversion Rate
Av. Increase in Average Session Duration
Av. Decrease in Bounce Rate
Av. Decrease in Cart Abandonment Rate
Frequently Asked Question About eCommerce UI/UX


Inside Your eCommerce UX Audit
Whether you know it or not, your site has usability issues that are creating a barrier between your business and many more conversions. Our UX audit can lift this barrier. Following a surgical analysis of your website, our team of UX specialists will identify usability problems and create conversion-focused solutions that address them. You will receive an in-depth report that covers all aspects of your site’s user experience, including:






Website Navigation
On-site Search
Product Feeds
The Checkout Process
Mobile UX
Schedule a UI/UX Discovery Call