Technical SEO is likely to be the most inaccessible part of SEO for most business owners. It is how your website works on a technical level.
Common technical SEO issues for websites include:
- Site speed
Search engines want users to easily use websites so they promote site speed as a ranking factor. So, in May 2020 Google introduced Core Web Vitals to help websites understand their sites better.
Core Web Vitals is a way to measure how well your website performs on desktop and mobile. If your website passes Core Web Vitals it is more likely that it will rank higher.
Technical SEO problems are not always easy to fix, so it is best to use a website developer. In our SEO audit service, technical SEO will be the first thing we look at. We will use our market-leading tools to identify any technical issues.
We have our own in-house development team to fix any problems and get your website up to scratch! Alternatively, we can advise your dev team on fixes.
On-page SEO mainly comes down to the content on your website. It is something you can fix yourself, but it can be more tricky than it first appears.
Common on-page SEO issues include:
- Unrelated content
- Missing metadata
- Improper use of headings
If you have a fully working website and you start dropping down the rankings it could be to do with your on-page SEO. Search engines like your website to be user friendly and part of that is to have high-quality content. But, what does high-quality content mean?
It means that the content is well-written, informative and readable to your users. For example, as a lawyer, you should not be writing about how to sell flowers. Your homepage should have content relevant to your users, so a lawyer should have content relating to helping their clients with legal matters.
In the Trafiki Ecommerce SEO audit service, we will examine your on-site content. We will provide recommendations on the keywords you should be targeting with your content.
You can complement your audit with our London-based SEO copywriting service to either optimise your content or write new, targeted content.
Off-page SEO is what other sites can do to boost your rankings. Again, it is something you can fix yourself, but it can be incredibly time-consuming, time that you could spend running your business!
Common off-page SEO issues include:
- Lack of backlinks and referring domains
- Toxic backlinks
- Directory listings with incorrect information
Backlinks are a large part of off-site SEO, however, they can be difficult to control. You may have backlinks that you do not want, or find are harming your website. If this is the case you will have to perform a link disavow.
Earning backlinks can be done in a few different ways. You can write some incredible, linkable content that everyone who reads it decides to link on their own website.
The second option is to go out and find websites that will link to you. Both activities are very time-consuming, and may not lead to the results you want, which is why you need expert help!
The Trafiki Ecommerce SEO audit service will look at your current backlink profile. We will tell you what backlinks may be harming your website and will perform a link disavow.
If you opt for our outreach service we will find hyper-relevant websites to backlink to your website. Backlinking in the right way can push you up through the search rankings, fast.