SEO Audit Service

Is your website appearing on Google? If not, why? If so, for what search terms? An SEO audit service will determine what keywords your business website is ranking for and what keywords it should be ranking for.

Trafiki Ecommerce is a leading specialist marketing agency in London, our SEO audit service can push your website to the top!

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What is SEO?

SEO stands for search engine optimisation. It is a way to improve your website to appear better in organic rankings on search engines.

At Trafiki Ecommerce we are experts at improving websites to appear better in search rankings. As an eCommerce specialist agency based in London, we work with online stores to improve their SEO. However, we don’t just work with eCommerce websites, we use our SEO knowledge to help businesses in all industries.

Why buy an SEO audit?

We have all received emails offering free SEO audits. The saying goes, the best things in life are free, but not when it comes to an SEO audit. It is best to buy an SEO audit.

Why?

A free SEO audit will send you a big spreadsheet of data. You will have no idea what any of it means or where to start. These audits make SEO appear inaccessible to businesses, when in fact, SEO is not.

When you buy our SEO audit for £1500+VAT we break down the information in order of importance. Included in the fee is a 30-minute one-to-one consultation with one of our SEO experts.

What is involved in an SEO audit service?

Google changes their algorithm up to 500 times a year. So it is hard to keep on top of new developments. Our SEO audit service is run using market-leading tools and by SEO experts who have proven results running SEO campaigns.

There are numerous layers to SEO. Anyone can perform SEO on their site, you may have even been doing SEO without realising it. However, with a number of minor changes your website can skyrocket you up through the search rankings.

SEO can broadly be divided into three sections; technical SEO, on-page SEO and, off-page SEO.

We will delve into all three as part of your SEO audit:

Let’s work together

if i buy an seo audit, how does it work?

After you buy an SEO audit for £1500+VAT we will ask for a few things from you:

  • Access to your Google Search Console account
  • Access to your Google Analytics account

If you do not have this setup, don’t worry! All we really need is your website address and we can provide a detailed SEO audit.

We can even set up your Google Analytics and Search Console accounts as an extra service. Once they are set up you can start understanding your website better and gather data on your users.

Once you have made the purchase we will construct a detailed account of your most critical SEO issues. These will include (but not limited to):

  • Duplicate content
  • Broken links
  • Missing headings
  • Missing meta descriptions
  • Orphan pages
  • Toxic backlinks
  • Page loading times
  • Large image sizes
  • Keyword overview

Technical SEO is likely to be the most inaccessible part of SEO for most business owners. It is how your website works on a technical level.

Common technical SEO issues for websites include:

  • Site speed
  • Navigation
  • HTTPS

Search engines want users to easily use websites so they promote site speed as a ranking factor. So, in May 2020 Google introduced Core Web Vitals to help websites understand their sites better.

Core Web Vitals is a way to measure how well your website performs on desktop and mobile. If your website passes Core Web Vitals it is more likely that it will rank higher.

Technical SEO problems are not always easy to fix, so it is best to use a website developer. In our SEO audit service, technical SEO will be the first thing we look at. We will use our market-leading tools to identify any technical issues.

We have our own in-house development team to fix any problems and get your website up to scratch! Alternatively, we can advise your dev team on fixes.

On-page SEO mainly comes down to the content on your website. It is something you can fix yourself, but it can be more tricky than it first appears.

Common on-page SEO issues include:

  • Unrelated content
  • Missing metadata
  • Improper use of headings

If you have a fully working website and you start dropping down the rankings it could be to do with your on-page SEO. Search engines like your website to be user friendly and part of that is to have high-quality content. But, what does high-quality content mean?

It means that the content is well-written, informative and readable to your users. For example, as a lawyer, you should not be writing about how to sell flowers. Your homepage should have content relevant to your users, so a lawyer should have content relating to helping their clients with legal matters.

In the Trafiki Ecommerce SEO audit service, we will examine your on-site content. We will provide recommendations on the keywords you should be targeting with your content.

You can complement your audit with our London-based SEO copywriting service to either optimise your content or write new, targeted content.

Off-page SEO is what other sites can do to boost your rankings. Again, it is something you can fix yourself, but it can be incredibly time-consuming, time that you could spend running your business!

Common off-page SEO issues include:

  • Lack of backlinks and referring domains
  • Toxic backlinks
  • Directory listings with incorrect information

Backlinks are a large part of off-site SEO, however, they can be difficult to control. You may have backlinks that you do not want, or find are harming your website. If this is the case you will have to perform a link disavow.

Earning backlinks can be done in a few different ways. You can write some incredible, linkable content that everyone who reads it decides to link on their own website.

The second option is to go out and find websites that will link to you. Both activities are very time-consuming, and may not lead to the results you want, which is why you need expert help!

The Trafiki Ecommerce SEO audit service will look at your current backlink profile. We will tell you what backlinks may be harming your website and will perform a link disavow.

If you opt for our outreach service we will find hyper-relevant websites to backlink to your website. Backlinking in the right way can push you up through the search rankings, fast.

to get in touch with one of our experts, send us a message or call us on 0203 411 2680

The audit will take 7 days after you have opted into using this service. After 7 days you will receive a full report of all the issues we have found and a breakdown of the next steps to take.

We will offer our recommendations for what keywords you should be targeting and what you can do to move up through the search rankings. However, it is important to understand that SEO does not grant you instant results. You can see effects from SEO efforts within a month, but it takes as long as 18 months before you see the full results.

If you wish to appear at the top of search results immediately speak to the Trafiki Ecommerce paid media team. They are experts at getting results in all major paid media platforms including; Google Ads, Microsoft Ads, Amazon Ads and Facebook Ads.

In theory, an eCommerce SEO audit is no different from a standard business website audit. However, eCommerce websites are more likely to be larger in size from the number of categories and products.

This means that with an eCommerce site you need to be more aware of image size and navigation. Customers who purchase products usually want to see what they look like, so eCommerce sites tend to be image-led. If you fail to optimise these images they will slow down your website.

eCommerce sites also may have an issue called canonicalisation. This is a way to ‘point’ search engines at the correct page when they have similar content. Products that are almost exactly the same but a different colour require canonicalisation, otherwise, search engines see these products as duplicate content.

When you spend a lot of money on something you want to know what you get out of it. Your return on investment will depend on your business.

When we perform an SEO audit we target keywords specifically for your business website. We will not necessarily target keywords with the highest volume of searches.

Our recommendations will take into consideration how likely you are to rank for that keyword and aim to get relevant traffic that will translate into conversions.

Always remember, SEO is a long term solution. If you want quick results invest in both PPC and SEO. Paid media will get you to the top of the ranking, fast, and SEO will organically move you up through rankings.

Using the Trafiki Ecommerce SEO audit service will get you:

  • Expert analysis using market-leading tools
  • Recommendations to improve your website for SEO
  • Detailed report of all SEO issues
  • 30-minute one-to-one discussion with our in-house SEO experts

What will you get for £1500:

Technical SEO On-Page SEO Off-Page SEO
Overall site health Missing canonical tags Meta description check, missing or duplicate Number of backlinks
4xx status codes HTTPS check Title tags check, missing or duplicate Number of referring domains
5xx status codes Mixed content Duplicate content Backlink toxicity score
Broken images Broken js/css Missing H1s Types of backlinks you should target
Crawl issues Orphaned paged Missing image alt attributes
Slow load speed Low word counts
Keyword audit

We have worked with many different websites in many different industries. Our experts can look at any website and perform a detailed analysis.

We have worked with businesses large and small, from very localised SEO to launching a brand in a new country. SEO can work for any business,
any website if you have the right knowledge and work ethic!

Yes! Running an SEO audit in London means that we have access to a huge pool of talent. We recruit the best SEO professionals to ensure our clients get the best return on their investment.

If you want to meet an SEO expert in person we can arrange a meeting. Our SEO experts can come into your office and talk through the results and give you some extra pointers to boost your SEO.

What do I do next?

Get in touch! Click the plus button to your right and you will find all our contact information.

Fill out a form, or call us on 0203 411 2680. Our team will get back to you and discuss what we can do for your business and next steps.

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Is there something wrong with your site? Are you struggling to rank on search engines? You need professional help! Get in touch below to find out about Trafiki Ecommerce audits: